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What Should Be Included In The SEO Audit Strategy

The cosmos of SEO is impenetrable, so it makes no bones about to state that no matter how much expertise you are in SEO, you cannot be sure that your knowledge in this field is all-encompassing. In other words, you have to continuously strive to study SEO in order to get to its bottom fully.

Incidentally, when you are working on improving the performance of a website through SEO but without implementing relevant and foolproof SEO tactics, chances are plentiful that you will not be able to achieve the need, particularly when you are set responsible to deal with SEO taking help of other people for example an in-house affordable Search Engine Optimization company. It can be a left out avenue as well; the up-to-date Google Analytics standard data reveals that on a regular basis 27%-30% of the website traffic is driven by all major search engines such as Google, Yahoo and Bing. Even then, it may come as a great wonder to some of you learning that a lot of companies in this cutthroat environment are able to attract 50% or more of visitors through the search engines depending on how strong their brand’s repute as well as their SEO competences are.

We have made the strategic audit easy to scan and complete a quick review. The main sections are:

1. Auditing value of current SEO and identifying goals

If you own a business-oriented website, but are overlooking the aspect of getting it audited or inspected at least periodically, you are committing a blunder. You might not be aware of but it is a fact that website audits are a must that you must focus on especially before long-term SEO or website redesign projects are to be carried out. Auditing your website ahead of the time helps you ensure whether or not it is optimized to identify and suffice the goals of your website successfully, however in case it is not, you will be able to learn how you can optimize it to augment its performance.

2. Search indexing for maximum visibility

Indexing is literally among the proven techniques and tools to ensure maximum visibility of your website. Indexing, by the way, is the process of placing relevant keywords and phrases relevant to your website in Search Engines and keying out the indexable concepts in terms of characteristically page numbers, paragraph numbers or section numbers. To help understand how Google works in giving visibility to a website, a good example can be a textbook, where you would firstly tend to read its title. If it is able to drive interest or curiosity in your mind, then you would like to jump to the index and table of contents sections that features the title of each episode and other details in a nutshell. While you flick through interpreting passages, you will most likely end up running down the index. In the same procedure, our most favorite search engine Google looks at websites and ensures good visibility to those having excellence in every feature.   

3. On-page optimization - Checking the pages work for SEO

On-page optimization is a cardinal part of SEO and is also one of the initial steps; therefore every webmaster looking to optimize their website’s performance sincerely must probe into it. Unlike off-page SEO, on-page is rather easier and simply investing even half an hour sincerely at a time, you will be able to understand the tools and techniques and how you can implement it to optimize your website’s performance. The major benefit to using on-page SEO is that your website’s ranking will be visible in SERP’s as well as there will be a phenomenal increase in the traffic of the visitors.

4. Content strategy - Managing the right type of content to attract links and visitors

No doubt about it, a right content strategy can work wonders in attracting links and visitors’ traffic, however the main thing to understand is your content strategy must be well-defined, original, catchy and relevant to your business type and target customers. In every way, content strategy is all about the planning, research and delivery of content, information across all communication channels that they will be able to use to search and chomp through the information. Implementing the right content strategy across the right potential customers at the right time will ensure you the desired business result!

5. Link-building – Lots of ideas for link building

Link building is a lynchpin to help increase your website’s ranking or visibility in the eyes of Google. And there are lots of proven link building ideas to help meet the need. For example, it is well worthy to organize link-oriented contests necessitating partakers to give a link back to your website. Look for broken links online, stretch out to the webmasters, and request them to repair the links in question. These basic and useful ideas will not only help you in building suitable links, but you will also start receiving massive traffic to your website.

6. Internal linking – Often a missed opportunity to improve SEO

An ideal SEO specialist is the one who pays sharp attention to the details. Unfortunately, however, one of the most key parts of SEO and yet often goes unnoticed by the SEO specialists, particularly by the neophytes, is internal linking when they are improving the performance of websites through the process.

Many SEO consultants who are yet not experienced will specifically focus on the usability of external links, keywords, and various other cardinal elements of SEO without descending into the detail of internal linking.

So when you are looking to optimize the performance of your website through guaranteed web SEO services, just make sure that your SEO entity is well aware about every element of the technique to ensure your website scales maximum scalable heights. After all, internet linking is also synonymous with total success of a website.


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2014-08-04 12:00:00

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